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'O Brother, Where Art Thou?' sparked a 21st-century cultural renaissance. The soundtrack, which is certified 8 times platinum by the RIAA, reintroduced traditional American roots music to the masses and brought genres like bluegrass, gospel, blues, country, and folk back to the mainstream. The album's critical success took the world by surprise, and subsequently by storm, influencing the next wave of popular music, rooted in the American South.